Level 2 Digital Marketing (online)
Course Overview
Course Type:
Available at:
OnlineCourse Area:
Course Duration:
Available at:
Online
The Course in Detail
Develop your digital marketing knowledge with this nationally recognised Level 2 Certificate in Digital Marketing, delivered through flexible online learning. This course is ideal for anyone looking to develop their understanding of digital marketing, build confidence using online platforms and explore how businesses use digital channels to connect with audiences.
Digital marketing plays an important role in helping organisations promote their products, services and brand. This course will introduce you to key digital marketing principles, including social media, email marketing, search engine optimisation and reviewing campaign performance.
Throughout the course, you’ll explore how businesses use digital channels to engage audiences, build brand awareness and achieve their marketing goals. You’ll develop an understanding of planning digital marketing activity, using data responsibly and evaluating the effectiveness of online campaigns.
On this course, you’ll explore:
- Different social media platforms and how businesses use them to engage audiences
- The role of social media in building brand awareness and reputation
- How email marketing campaigns are planned and used to connect with customers
- The importance of data protection when using email marketing
- The role of digital marketing within modern business
- How to review and evaluate the effectiveness of digital marketing activity
- The principles of Search Engine Optimisation (SEO) and how it can benefit businesses
- How businesses can use digital promotion to reach their target audiences
- How to create a plan for promoting a business through digital channels
- How an effective online presence can support business growth and reduce costs
Please note – This online learning course is only available to learners living within Hampshire and close surrounding areas. Applications from outside these areas will be returned.
Entry Requirements & Progression
What You'll Need
You’ll need English skills at Level 1 standard. This will be assessed as part of the application process.
You’ll also need access to a computer, laptop or tablet with a reliable internet connection to complete your online learning.
This Could Lead to
This qualification is a great way to develop your knowledge and skills while demonstrating your commitment to continuous professional development.
Whether you’re looking to progress in your current role, prepare for further study or explore new career opportunities, this course can help you take the next step towards achieving your goals.
Availability & Enrolment
Availability
Unfortunately this course is not currently open for applications. If you would like to be notified when it becomes available again then please register your interest using the button below
College Life & Student Support Services
College is not just about your course – it’s an opportunity to have fun, meet new people and explore your interests! You can socialise with friends in the café and comfy seating areas, join a club or sports team or attend exciting events around the college. Many of our enrichment opportunities are also great on your CV or UCAS application to demonstrate your commitment and enthusiasm outside of your studies.
Your time at college can also be affected by life or health difficulties, and it’s okay to need support. Our specialist teams are here every day to listen and give advice, whether it’s about career planning, financial support, mental health, or something else. And if you have a long-term support need or medical condition, we’ll work with you on personalised learning support to help you achieve your full potential.